brand identity

A popular misconception is that brands and branding are all about clever logos and catchy strap-lines, but actually these are only the outbound elements of any successful brand strategy. Developing a strong brand and, crucially, ensuring that it STAYS strong, is primarily about identifying first what is unique about your brand, then conveying that uniqueness to the world.

Before we consider design issues, we make it our business to learn what makes you tick. We inspire brand owners across functions (not just marketers!) to really think and talk about what their company or product stands for; what makes it truly different from others. Only then can the culture and core values be expressed, visually and verbally, to your customers and target consumers.

At Raisin Sauvage we ask:
• What does your company or product stand for and what makes it different from its competitors?
• If asked the same question about you or your product, how would your customers answer?

Before answers there should always be questions. We work with you to establish and reinforce your true uniqueness, your tone of voice, and your visual identity.